Thoughts on the Evolution of Adkins Arboretum’s Publication—Native Seed

 

The Arboretum newsletter, Native Seed, is the Arboretum’s newspaper, annual Imagereport, calendar, yearbook, face, brand, advertisement, guidebook, but most importantly it is a 40-page invitation to you to join in th,e daily, hourly, steady, slow, rewarding work of small acts that create cleaner, safer, more beautiful and resilient habitat

Native Seed was first printed almost 20 years ago on pink ledger-size paper and folded to make a four-page publication. Each issue was graced with the same glamour photo of the director on its cover. It was published on a schedule of when someone could “get around to it.” After 15 years of tweaking the design, adding art and photographs, and two leaps—one to quality coated paper and another to full color printing—this steady evolution has resulted in an award-winning publication that can no longer be referred to as a “newsletter.” Because a program catalog dominates Native Seed, it is not yet a magazine, so I will call it our invitation to you to join in the daily, hourly, steady, slow, rewarding work of small acts that create cleaner, safer, more beautiful and resilient habitat.

Please e-mail me if you would like a copy sent to you or a friend. And in the meantime, visit virtually at adkinsarboretum.org or come for a visit.

by Ellie Altman
Executive Director

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